Social Media Video

Let’s look at some of the statistics for having videos on the different social media platforms.

1. Video posts on social media get 48% more views (The Marketing Helpline)

2. 73% of people want to see “entertaining” videos on social media (HubSpot)

3. 16% of social video viewers use vlogs to research products (Global Web Index, 2018)

4. 17% of companies use live video as a part of their social marketing strategy (HubSpot)

5. YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]  (Oberlo)

  • % of Viewership